What Is A Cold Email?

A cold email is an email sent to a recipient for the first time in order to gain a benefit in the form of favor, sales, opportunity, or any other mutual benefit.

In short, cold emailing is when you send an email to someone you don't know. The goal of such emails is to establish a relationship with prospective customers and advance them through the sales funnel.

The email in your inbox is an easy example of a cold email where the email marketer may have contacted you for a product demo.

Why Is Cold Email Marketing Important?

Builds A Network

You can use cold email to reach out to people. You can give a brief introduction about yourself and your company, just as you would if you met in person. And if the recipient appreciates your sincere efforts, they may connect with you and assist you in expanding your network.

Generates Leads

The most significant benefit of cold emailing is that it is highly targeted, and personalized. You are only targeting people who are interested in your product or service. You can contact prospects and inform them about your product or service, later, convert them into customers.

Measures success

Cold emails can be scaled. You can send emails to a large number of prospects while also tracking their success. Based on the results, you can strategically plan your next email. A cold email outreach allows you to reach thousands of potential customers in a single day.

Cold Email Best Practices

  • Subject lines take your far
  • A light email body and no stuffing
  • Personalized emails
  • Always send follow up emails
  • Find the best time to send emails to the prospects
  • Find the right audience and get to know them

Even if you don’t have the time to follow all these

Our team of email marketing experts is here to help you send those targeted cold emails that almost always convert!

Our Approach to Cold Email Marketing

We help your cold emails avoid spam folders:

SPF, DKIM, and DMARC are technical methods for an email provider to verify that the email is coming from you and not someone else. SPF and DKIM are the two methods for configuring email authentication:

SPF (Sender Policy Framework) is an email validation system that verifies the sender's IP address to prevent spam.

DKIM (DomainKeys Identified Mail) indicates that an email message is owned by a specific organization.

The email expert team will review the SPF, DKIM, DMARC, and DNS settings before starting the warm-up process.

Warm-up Strategy

Our experts help you warm up a new dedicated IP address when you add it to your account. We also warm up your IP if you haven't sent anything on it in more than 30 days. Warming up your IP allows you to send more emails over your new IP address gradually in order to establish a good sender reputation.

The technique of gradually turning up the volume of mail sent with a dedicated IP address according to a predetermined schedule is known as IP warming. This steady process aids in establishing a reputation as a legitimate email sender with ISPs (Internet Service Providers).

  • Best case scenario sending volume at the end of the first month - 50,000 emails per day.
  • Worst case scenario sending volume at the end of the first month - 25,000 emails per day.

Content Strategy

We need to send good content in the emails to engage with your audience. It can be a mix of content, videos, images, and infographics. We will advise your team and point them in the right direction. Your team will be responsible for creating the actual content. We will provide access to our drag and drop email template editor and your team can use that to create the email templates.

Testing the email templates and scheduling

Our email expert team will test the email templates on 32 different mobile devices to check for formatting and compatibility issues. We will then send the email campaigns. This process ensures that your email campaigns are aligned really well on your users' screens!

BayEngage email marketing product

We will use an email marketing product called BayEngage to send cold emails. We will give you access to this product and you can see all the campaigns and reports. After the campaigns are completed every week, you can create a report with engaged users and export them out of BayEngage. You can then import these users into your desired email marketing software.


What is the best tool for cold email marketing?

We believe in BayEngage, an email marketing software suitable for cold emailing.

How many cold emails should you send per day?

The number of cold emails you can send per day depends on the platform you're using.

Is it legal to send cold emails?

Sending cold emails is legal. Cold email experts know the laws on emails like the back of the hand. This means that you can avoid violating GDPR standards.

How often should you send cold emails?

You can cold email as much as you want. You can run a campaign for a week, a month, or indefinitely. Your only limitation in terms of frequency will be the daily send limits imposed by your email service provider. If you want to create a cold email campaign, you can always reach out to your team of cold email experts for assistance.

How long should a good cold email be?

You'll keep things more engaging if you keep things short – 250 to 300 words at most.

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Danielle Fietkau

Senior Email Strategist

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